Among all the components in digital marketing, search engine optimisation or SEO, is the king of foundations on which online visibility lighting takes place. Most especially when it comes to digital marketers and agencies like DigiSensy, picking the requisite SEO tool will almost entirely mix the fate of the business between page one and page ...
The Future of Healthcare Marketing: Digital Marketing for Doctors
In recent times, healthcare marketing has meant flyers, billboards, and word-of-mouth referrals. Fast forward to today, and it is a whole new world: Patients are searching for doctors online, checking reviews before they book appointments, and sometimes opting for virtual visits instead of waiting rooms. What we see here is not merely a phase ...
Understanding DA and PA in Link Building: A Guide for SEOs
When one begins to delve into the world of SEO, some terms that are going to be heard often are Domain Authority (DA) and Page Authority (PA). Link Builders rely heavily on these two metrics for determining the overall strength of a website or a page and hence its ability to rank on search engine result pages (SERPs). In this blog post, we wou...
What is PPC? Understanding the Full Form PPC and Its Role in Digital Marketing
In such fast-paced digital times, one must always keep a keen eye on modern-day marketing strategies to be on the good side of competition. Whether running a small business or managing a huge corporation, finding the right kind of resources to boost online presence can, at times, be a complicated affair. But do not worry; Digisensy has got you...