In the never-resting circle of digital marketing, new platforms, customer behaviours, and AI role in digital marketing technologies are formed and therefore need to be nurtured from changing. For one brief moment, everything was optimized for humans. Then we were told to play nice with search engines (hello, SEO). Now, along comes some new opp...
Driving traffic to your website has been half the battle. The other half, most importantly, is forcing those engagements to take some meaningful action through increasing CTR: product sales, lead form completions, app downloads, or newsletter sign-ups, among a few. The conversion rate is, therefore, the key metric to be looked up to. DigiSensy...
Whatever you may call it, UGC or customer-generated content, it is by far one of the most compelling ways to generate engagement, awareness, and trust toward a brand among its audience. Whenever customers create and share content about your brand as social proof, others are encouraged to engage with your services or products. In DigiSensy, we ...
Ever Googled it and a box appears above the results to give you the answer in a flash? That box is referred to as a featured snippet. Being above normal search results is why it is called Position Zero. For brand websites, bloggers, and even digital marketers, having their content answered in this box could be a life-altering event. A huge tra...
There are times when one clicks on a site, and they are kept waiting… and kept waiting… So, having had his fill of the whole thing, he gives up and bounces away. In the super-fast digital world we live in, if your website takes more than a couple of seconds to load, most of the visitors will just leave without bothering to see what...
