The search process on the internet is going through a tremendous change. In years gone by, local search used to comprise searching on Google for something like: best cafe near me, and reviewing a list. However, with Generative AI, local search is becoming a more customised, conversational, and smart process. It is no longer enough to compete t...
The digital world of today moves very fast, and a company is no longer competing with local competitors alone. Even though your competitors may be a few clicks away and they are located halfway across the world. However, in the matter of local clients, who are, by far, most likely to visit your shop, to hire your services, or to become constan...
In the ever-changing SEO world, content is no longer merely about keywords. It is about meaning, context, and pertinence. Search engines like Google have moved towards grasping “entities” instead of just matching word queries. This has brought entity-based optimisation into the limelight for anyone wanting to rank higher, especiall...
In the modern era of continuous rapid changes in the digital world, companies increasingly use AI tools to generate content as efficiently and fast as possible. Although AI-written content may be time-efficient and uniform, it can lack contextualisation or personalisation. This is when Geo-SEO enters the picture, which is a strong strategy tha...
Competition for local businesses these days is really high in the digital world. It’s no longer about simply having a website anymore: The credentials that allow people in your area to find you when they seek the products or services you offer are now being established by Local Business Schema. Being largely overlooked, it is probably th...
