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Among all the components in digital marketing, search engine optimisation or SEO, is the king of foundations on which online visibility lighting takes place. Most especially when it comes to digital marketers and agencies like DigiSensy, picking the requisite SEO tool will almost entirely mix the fate of the business between page one and page ...
In recent times, healthcare marketing has meant flyers, billboards, and word-of-mouth referrals. Fast forward to today, and it is a whole new world: Patients are searching for doctors online, checking reviews before they book appointments, and sometimes opting for virtual visits instead of waiting rooms. What we see here is not merely a phase ...
When one begins to delve into the world of SEO, some terms that are going to be heard often are Domain Authority (DA) and Page Authority (PA). Link Builders rely heavily on these two metrics for determining the overall strength of a website or a page and hence its ability to rank on search engine result pages (SERPs). In this blog post, we wou...
In such fast-paced digital times, one must always keep a keen eye on modern-day marketing strategies to be on the good side of competition. Whether running a small business or managing a huge corporation, finding the right kind of resources to boost online presence can, at times, be a complicated affair. But do not worry; Digisensy has got you...
Digital marketing exists within a fast-changing environment where transformation remains the main factor. Technological platforms update quickly, and consumer behaviors do the same, together with market trends changing rapidly. Digital marketing professionals must face great challenges when they try to maintain their position of leadership in ...
The digital world was entering the next decade on fast-moving legs. A search query made on Google recently must have unveiled a big shift at the very top of the results: an AI summary directly giving answers to the user’s queries. The move falls under Google’s third iteration-size move toward leveraging AI deeper into the searches. The A...
March 2025 has shocked Google’s Core Update even to SEO community content marketers, website owners, and SEO professionals trying to infer how this would equally affect their rankings. As we know, Google’s core updates tend to be big ones and can severely change how well your site does on the portal, for better or worse. But just w...
A digital marketing strategy is compulsory for a business planning to grow and remain competitive in 2025, the year of a super-fast digital world. With more and more businesses being able to change their focus to online channels, it becomes really important to devise a clear plan for how to buy engagement from your audience, how to drive traff...
AI has made its way into the digital marketing field, quickly improving its technology and taking over new marketing areas completely, such as digital ads, cross-platform marketing, interactive engagement, etc. Another way by which AI brings change in the digital marketing field is with programmatic advertising. Such technology automates targe...
An analysis of current company behavior reveals that more than 70 percent of businesses fail to monitor their advertising campaigns throughout a period exceeding one month. Yes, you read that right! Several businesses deploy digital marketing campaigns, which they never monitor for performance. The result? Companies end up wasting funds while ...
