If you are working or running a website and working in digital marketing, then you both have noticed that there are some serious ups and downs in Google rankings this year. Google has majorly rolled out four algorithm updates in 2025, and each of these four updates has taken these results. Let’s understand what has happened, why it matters an...
Why Social Media Engagement Matters More Than Followers Today?
Once upon a time, the success of social media was measured by one number. The larger the number of followers you had, the more successful you became. Media houses pursued influencers who had a huge following, companies would praise or reward every 1000 new fans, and expanding would not necessarily bring in any changes, except for inflating a p...