In the past, search engine optimization was quite simple. You had done the correct keyword strategy and had written good content, built some links, and patiently waited for the results. The search engines looked at the text, produced a list of pages ranked by relevance, and users scrolled down through the list to find what they wanted. This wo...
XEO (X Engine Optimisation): The New paradigm for ranking in AI-powered social search
Over the years, there was only one thing that people knew meant search engine optimisation, and that was to help your content rank higher on Google. Create the right keywords, gain quality links, address technical problems and ascend the search rankings. This formula proved to be consistent over the years and spawned whole industries. However,...