Are you ranking on page one of Google but nowhere to be found when someone asks ChatGPT the same question? Have customers told you they “couldn’t find you,” even though your website looks fine and your SEO reports look healthy? Is a competitor showing up when people ask an AI tool for a recommendation while you don’t? I...
The Question Every Business Owner Asks Eventually You can hardly talk about a business taking a plunge into paid digital advertising without the two names of Meta Ads and Google Ads inevitably coming up. Meta Ads is for ads on Facebook & Instagram. Google Ads puts your business in front of people looking on Google and its partner sites and...
In the past, search engine optimization was quite simple. You had done the correct keyword strategy and had written good content, built some links, and patiently waited for the results. The search engines looked at the text, produced a list of pages ranked by relevance, and users scrolled down through the list to find what they wanted. This wo...
Over the years, there was only one thing that people knew meant search engine optimisation, and that was to help your content rank higher on Google. Create the right keywords, gain quality links, address technical problems and ascend the search rankings. This formula proved to be consistent over the years and spawned whole industries. However,...
