What Are E-E-A-T and YMYL in SEO?
In: Content Creation, SEO

If you are confused about what is EEAT and what is YMYL then don’t worry because we are here to tell you in detail about it. Both EEAT and YMYL are necessary to understand. As a digital marketer or a website owner, you must stay updated with EEAT and YMYL because it influences the SEO (search engine optimization) of your website. Let’s understand what is EEAT and how it is important for SEO. 

What is E-E-A-T? 

E-E-A-T stands for Expertise, Experience, Authoritativeness, Trustworthiness. It is a part of Google search quality rater guidelines. It helps in analyzing and measuring the value of your website’s main content. E-E-A-T is not a direct Google ranking factor, but Google wants to serve results with strong E-E-A-T. So, it is an important concept in SEO. let’s explore each part E-E-A-T for better understanding.


A high level of knowledge in the subject matter which you are adding to your website’s main content. Your content must be factual, well-researched, an excellent source of information, and accurate. You can add expert knowledge to your content to make your content more better. Google wants you not to exaggerate false information through your content. By adding expertise to your content, you can build trust and reputation of your website in the reader’s mind. Make sure that content must clearly states the qualifications and credentials of your authors, citing right and authoritative sources to support your claims and arguments, and regularly update your content by keeping the latest information in your mind. Even the Best Content Marketing Services Agency ensures that E-E-A-T guidelines must be followed accurately.


Experience is another part of E-E-A-T that means how effective your website works. First-hand experience to the user must be good with your website. Website speed, mobile friendliness, graphical user interface and more improve the user experience. As consumers prefer to leave the website if it takes a longer time to load, that’s all the reason behind the high bounce rate. Look into the page loading time of website, optimize your website for digital devices, and work on user user-friendly navigation system.


Build recognition as a credible industry source by backlinks. Obtaining backlinks from reputable websites can increase the ranking of your website by telling Google that other reliable sources endorse your content. The quality of content matters a lot when it comes to standing in front of your competitors. If your content offers valuable and accurate information, then your website will gain the power of audience. You can engage with your audience through social media and seek backlinks from trustworthy websites to improve your value.


To become trustworthy your website must avoid fraud, misinformation, spamming, and factual errors. Maintain the confidence of your users and strong reputation of your website by publishing correct and fact-checked information. Monitor user-generated content, and comments and follow privacy policies to increase the credibility of your website. You can enhance trustworthiness by keeping your website free from malware, being transparent about information and privacy policies of website, fact-checking the content before publishing, removing offensive language, and encouraging healthy debates.

Why E-E-A-T is important for SEO?

E-E-A-T standards for your content can be a greater choice for organic search engine visibility and ranking success. Through E-E-A-T, Google tries to ensure that it gives accurate, factually correct, useful information, a better user interface, and valuable content with reputable website backlinks, to the user. With the help of SEO Services Agency, your aim of achieving traffic can also increase.

What is YMYL?

YMYL means Your Money or Your Life. Webpages that consider YMYL are news, current events, government, laws, health, safety, race, nationality, and more. Google uses it as a guiding principle for classifying pages that impact your finances, health, safety, and happiness.  If you close pay attention to Google’s search algorithm, then it prioritizes user experience with quality information. Google goal is updating its features, but the long-term goal is to give the most relevant result to readers.  If you are aware of what your audience wants from you then you’ll be able to deliver it to them in a trustworthy way through accurate information.

Why YMYL is important for SEO?

Google understands that a reader can make its decision based on online information and it could be a bad source of information if the content is misleading the reader. That’s why your webpage must follow YMYL. google aims to ensure that readers decisions must be based on trustworthy information.


Both E-E-A-T and YMYL help in improving the website’s overall experience and help in providing real value to users. EEAT and YMYL are necessary for your website and give you boost to create a better online presence. Without EEAT and YMYL you will loose the trust of your readers and with both of them, you can evolve in the world of SEO without much effort.

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